Adobe on Monday introduced CX Enterprise Coworker, a new agentic AI product designed to help large organizations automate customer experience workflows across data, content and marketing systems. Announced at Adobe Summit in Las Vegas, the product is built to monitor signals, recommend next-best actions and execute engagement tasks across channels with human oversight.
The launch comes as Salesforce, Oracle and SAP also push AI agents deeper into customer-facing operations. Adobe, long a major player in marketing and customer experience software, is positioning the product as a way to move brands from campaign-by-campaign execution to continuous, AI-driven orchestration.
Adobe said CX Enterprise Coworker connects with Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics and Journey Optimizer. It also supports open standards including Model Context Protocol, or MCP, and Agent2Agent, which Adobe said will allow it to work across Adobe applications and third-party AI platforms from AWS, Anthropic, Google Cloud, Microsoft and OpenAI.
Adobe is trying to differentiate the offering by tying it to its existing customer data, content and governance stack. The company said the product can draw from Adobe applications, CRM systems and outside signals, and is designed to operate across mixed AI environments rather than a closed ecosystem.
Adobe also announced related products the same day, including Engagement Intelligence, Journey Optimizer Loyalty, CX Analytics and expanded Real-Time CDP profiles. The company said CX Enterprise Coworker will become generally available in the coming months. Adobe is also partnering with NVIDIA to add NVIDIA OpenShell secure runtime and Nemotron models for regulated industry use cases.
Adapted from image by Fateh Muhammad Raja from Pixabay
